Marketer's Dream
So this morning when I was getting ready to start the day, I realized that my very favorite eye shadows are named "Heart" and "Soul." And as I looked around my bathroom, I noted that most of the products that I really love have names that I love, or names that offer me a promise. My hand cream is Amazing Grace. My cleanser tells me it will Take the Day Off. A face mask that will help me Get Grounded, and a face cream that will offer me Peace of Mind. See? I buy it, and I buy into it, too. Why wouldn't I love to browse my own counter and think, what do I need today? Grace or Peace?
Make-up adds a whole new dimension. I can choose to wear my Heart and Soul (on my sleeve?) or I can pick Well-Rested, Night-Owl, Princess, or Girls' Night Out, just to name a few. Fantastic! I have tubes and bottles that promise I will smell of Sweet Pea, Green Tea or Peony. I am certain that I have a natural glow, a subtle shimmer, and an inner-beauty. None of these are supposed to turn my skin an unfortunate shade of orange, but if they do, I will hope to name my new shade something beautiful like Apricot Sunset or Peach Mango Dream. My nails are often claiming to be Down to my Last Penny (copper), Fair Dinkum Pinkum (pink) or Socra-Tease Me! (Red). I do not know what a dinkum is, and I do not care. That polish has not let me down yet.
My shampoo promises Body Envy (please, oh PLEASE, don't be talking about my hair!), and my lotion, obviously, promises to firm and tone. My after-shower spray? Serenity. God knows I need some serenity with all of this conversation going on in my bathroom.
My husband once proclaimed me to be a "marketer's dream." I can't deny it. I tear out the magazine ads, and I'm a sucker for a new TV commercial. I have, on occasion, gone directly to the drug store in search of "the latest thing." My friends have called me to ask me about a new mascara or a trendy lip plumper knowing full well I will have given it a test run. I'm late going to bed because, as Adam as put it, I'm often "creaming myself to death."
But I do like to start my day with Heart and Soul, and end it with Grace and Peace. Even if they are just words on a jar or a sparkle on my eyelid, words are meaningful and words stick. And perhaps those marketers have achieved more than they intended.
The author does not officially endorse any products
Make-up adds a whole new dimension. I can choose to wear my Heart and Soul (on my sleeve?) or I can pick Well-Rested, Night-Owl, Princess, or Girls' Night Out, just to name a few. Fantastic! I have tubes and bottles that promise I will smell of Sweet Pea, Green Tea or Peony. I am certain that I have a natural glow, a subtle shimmer, and an inner-beauty. None of these are supposed to turn my skin an unfortunate shade of orange, but if they do, I will hope to name my new shade something beautiful like Apricot Sunset or Peach Mango Dream. My nails are often claiming to be Down to my Last Penny (copper), Fair Dinkum Pinkum (pink) or Socra-Tease Me! (Red). I do not know what a dinkum is, and I do not care. That polish has not let me down yet.
My shampoo promises Body Envy (please, oh PLEASE, don't be talking about my hair!), and my lotion, obviously, promises to firm and tone. My after-shower spray? Serenity. God knows I need some serenity with all of this conversation going on in my bathroom.
My husband once proclaimed me to be a "marketer's dream." I can't deny it. I tear out the magazine ads, and I'm a sucker for a new TV commercial. I have, on occasion, gone directly to the drug store in search of "the latest thing." My friends have called me to ask me about a new mascara or a trendy lip plumper knowing full well I will have given it a test run. I'm late going to bed because, as Adam as put it, I'm often "creaming myself to death."
But I do like to start my day with Heart and Soul, and end it with Grace and Peace. Even if they are just words on a jar or a sparkle on my eyelid, words are meaningful and words stick. And perhaps those marketers have achieved more than they intended.
The author does not officially endorse any products
Christy,
I had just prepared for the day...misting with my REstoring Mist Toner, dabbing on the REpair Corrective eye creme, followed by the REversing Gelee Transforming Lift, and finally my REality SPF 8 Day Creme. I'm so glad I'm not a sucker for marketing ploys like you are...(smile). 'Loved your thoughts! XOXO -Amy
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